Learn more about our Spotify integration here. With Audience Republic's Spotify integration, you can capture the listening history of your fans from the last 90 days.

The result is that their musical preferences can no longer be defined by just one genre. They listen to tracks within playlists, rather than albums, and in many cases, people remember or don’t even know the name of an artist they’re listening to. The way people are consuming music is also completely different now. Music is just so much more accessible, with tracks for millions of artists being instantly available at your fingertips. With popularity of streaming sites, like Spotify, the sheer volume of artists people are listening to has massively increased. The Streaming Psychology: Playlists Are the New Album What Caused the Rise of the Genre-less Fan? 1. But first, what caused this shift to happen? '78% of young people said they couldn’t be defined by the genre they listened to.' - Alice Kimberley, Head of Strategy/Insights In this article, we’ll dig into what this means for the music industry. That’s actually a profound change, when you think about it and completely changes things. The boundaries between genres have fallen away, and the genre-less fan has risen.Īccording to a Vice Magazine survey, 78% of young people said they couldn’t be defined by the genre they listened to.

This just doesn’t happen anymore, says Alice Kimberley, Vice Media’s Head of Strategy and Insights. If I said ‘Pop’, and you said ‘Rap’ - we weren’t friends. As a young person, you walked into a room and asked, ‘what kind of music do you listen to?’

Spotify music genres